Representation and Mediation
Implicit Personality Theory
This theory explains the process we go through when stereotyping.
As humans we use our unique knowledge about people when we judge them .
Past experience is more important than the persons actual personality features when we judge them. Traits exist more in the eye of the beholder than in reality.
We categorise people into types (IE. workaholic, feminist) to simplify perception of people. In our minds we put together traits of people and make a prototype, which is a mix of traits that we may consider a typical of that category.
Mediation
Mediation is the process of representation.
Selection is what has ended up on the final product, much more will have been left out.
Organisation
The various parts will have been organised in a way that real life cannot. In visual media this involves mise-en-scene and the organisation of narrative.
Focusing
All media ends up with the audience being encouraged towards something imparticular.
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