Stereotyping

Media Studies
Stereotyping

Representation is the way that people are shown.
Stereotyping is a standardised attitude that is related to a certain group and members of the group.
The Implicit personality theory explains the process we go through when stereotyping.
We use our unique knowledge and past experience to to judge people.
Gender stereotyping is about how men and women should typically look. Female stereotyping fits into a few categories; supermom, sex kitten, career girl. All over the media woman are shown conventionally thin, white and good looking. This pressurises readers into trying to look like this which can make them insecure about their bodies and looks.
Male stereotyping is usually masculinity, for example big muscles and coolness. The media constantly use good looking men, which can make males try to fit in with this stereotype and make them unhappy with their bodies and looks.
I did a case study on stereotyping in which i collected images of a certain type of music artist.