Ideology is usually a political subject because it is the foundation of our opinions. Everyone is affected by ideology.
An ideology is a world view, a system of how we see things, attitudes and beliefs that have effects on groups or individuals, which could be important.
Political ideology will take values and twist them so it fits into its own view of the world.
Values often go at the heart of the media, most newspaper stories are written with values in mind.
Left-wing and Right-wing
Britain is under a left wing rule but is considered a capitalist country, as it is still rich.
The Daily Telegraph is a right-wing newspaper and the Daily Mirror is a left-wing newspaper.
Hegemony: the way that those in power hold onto it.
Hegemony means 'to lead' newspapers us to lead the people who read it.
Identity: The way in which people are seen.
Social groups have different identitys.
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